In fact, the red carpet was truly green, as it was produced in the only LEED-certified carpet factory in the world and was composed of 50 percent recycled materials.
Show coordinators used only live, re-usable plants to decorate the venue, rather than traditional cut flowers and plants. Organizers also coordinated the composting and recycling of food materials from the show.
Further, the show used energy-saving LED lighting powered by solar panels. The carpeting and solar panels were later donated to Habitat for Humanity and Ronald McDonald House for installation in
This got me wondering what some other celebrity organizers have been up to. During this year’s Oscars, there was a lot of buzz about eco-conscious celebrities who were being recognized at the event. Natalie Portman, who is vegan, designed her own animal-friendly line of shoes. Colin Firth and his wife, Livia, own a number of eco-friendly businesses, including two fair-trade cafes. Livia’s Oscar gown was made from 11 recovered dresses from the 1930s.
In the upcoming Mission Impossible film, The Ghost Protocol (December 2011), Tom Cruise sports a diesel-electric, 62.5 mpg, BMW i8 for his fast, Bond-style ride. Who knew that stopping to plug in could be so sexy?
Well-known celebrity eco-activist, Ed Begley Jr., acts as Chairman for the Hollywood Green Team. This non-profit organization was formed in 1999 to help “the entertainment industry to make their events more environmentally friendly… by recycling and reducing the waste created at these events and through consultation with event organizers and sponsors.” The organization participates in events like the
Media mogul Ted Turner is proving his commitment to green business with his earth-friendly restaurant chain, Ted’s Montana Grill. The restaurant’s motto is “Eat Great, Do Good.” Turner and co-founder, George McKerrow Jr., have been touring the country with The Green Restaurant Revolution, an initiative to help green restaurateurs run more sustainable operations.
Many of the green practices being implemented in Turner’s restaurants can be duplicated for show planning. For instance, Turner uses paper straws, as well as to-go cups and cutlery made from corn and potato starches. Menus are printed on recycled paper. Further, the restaurant only serves responsibly-farmed, certified meats.
I had a birthday in September, and I’d like to think that I’ve learned a little something from all of these socially-conscious
Green tip for October:
I believe that everyone should own a copy of The Green Book by Elizabeth Roger and Thomas M. Kostigen. The publication provides many practical suggestions for creating a more eco-responsible lifestyle at home and at work. The book also features contributions from a number of green-minded celebrities, like Robert Redford and Jennifer Aniston. It is, of course, printed on 100 percent recycled paper.