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Hill & Partners signs Samsonite as client

Hill & Partners

Hill & Partners brought Samsonite to 2011 International CES.

Hill & Partners, Inc., a full-service tradeshow exhibit design firm, announces the addition of Samsonite to its client roster, premiering its partnership with the world’s leading luggage manufacturer at 2011 International CES held January 6-9 at the Las Vegas Convention Center.


Samsonite, headquartered in Mansfield, Mass. with locations throughout the world, is the foremost manufacturer of contemporary luggage and travel accessories.

Hill & Partners brought Samsonite to 2011 International CES, the largest consumer technology tradeshow worldwide, with a clean and modern 20 by 25 custom turn-key property featuring an eye-catching 16 foot peninsula bearing Samsonite’s signature colors of red, silver and black.

The three-sided booth created a mini-store atmosphere, with a large variety of products from the Samsonite business division line exhibited on panels throughout, making for a strong branded environment.

A fabric canopy, vinyl flooring and pendant lights added to the “shopping experience” tone of the booth, while black and white imagery heightened by three dimensional silver and white Samsonite logos, punctuated with bursts of red, further enhanced the attention-grabbing booth.

In addition to 2011 International CES, Hill & Partners will bring Samsonite to Camex 2011 in Houston and the Travel Goods Show in Chicago during the first quarter of the year. Booth design and configuration for both the Houston and Chicago shows will differ from the 2011 International CES to best represent Samsonite’s various product groups.

“We have worked with Samsonite in the past and are excited to once again partner with this premier manufacturer of fashionable luggage; it was a gratifying and rewarding experience to showcase the company’s brand and business product line by managing its high-visibility booth at the prestigious 2011 International CES,” said Michael McMahon, president and CEO of Hill & Partners, Inc.

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