Despite only short notice, exhibit designers for Hill & Partners earned an excellence award for an exhibit design on behalf of client Taylor Freezer of New England during the New England Food Show held March 10-12 at the Boston Convention Center.
The creative team at Hill & Partners met the challenge of designing and building a 20×20-foot custom branded environment for Taylor Freezer just weeks in advance of the prestigious tradeshow. The display successfully called attention to the company, a provider of high-quality, specialty food-service equipment to the East Coast markets since 1943.
“Hill & Partners really came through and navigated us through to the finish line,” said Bob Gallagher, sales manager, Taylor Freezer. “We’re still getting compliments on the exhibit, three months after the show.”
The branding strategy resulted in the exhibit winning an “Award of Excellence for Booth Presentation” at the high volume tradeshow. The exhibit’s open peninsula design served to showcase the Taylor Freezer product line with a 16-foot-high by 12-foot-wide fabric graphic wall featuring the company logo. The eye-catching branded centerpiece easily was viewed from all areas of the tradeshow floor.
“We are excited to work with Taylor Freezer of New England and have the opportunity to help show off its brand at The New England Food Show, which is considered the region’s largest event focused on the retail and foodservice markets,” said Michael McMahon, president and CEO, Hill & Partners. “We are proud that we met the challenge of creating a fully branded environment in a short space of time that also captured an award for presentation and design.”
Hill & Partners is a full-service exhibit house of branded-environment specialists in its 18th year of growth. Over the last two decades, the firm has developed services and people that create custom, rental, commercial and portable branded environments.