Hill & Partners Inc., a full-service tradeshow exhibit design firm, partnered with MYAT Inc. to create a custom turnkey booth for the NAB (National Association of Broadcasters) show, held April 9-14 at the Las Vegas Convention Center.
Hill & Partners brought MYAT to this year’s NAB show, which was attended by more than 90,000 media and entertainment professionals from over 150 countries, with a creative 20-by-30 custom turnkey property that made MYAT’s presence at the trade event highly prominent.
“We’ve been working with clients at NAB for 16 years and this year, once again, we met our goal of designing and managing an inviting and attractive booth that captured the attention of the large crowds attending this prestigious trade show,” said Michael McMahon, president and CEO of Hill & Partners.
A white canopy revealed a diamond-shaped conference area that dually served as a storage space; the canopy extended to two 15-foot high towers located on each front corner of the booth. A header reading “INNOVATIVE REALITY” connected the two towers, successfully branding the entire booth from forefront to back and creating a comfortable interior seating area where attendees could view the MYAT product line from a TV monitor.
Potted plants placed below the monitor provided additional eye appeal to the predominantly white and brown hues of the booth’s sitting and viewing area. A vivid shade of blue, dominant in the MYAT logo, contrasted effectively with the brown and white tones.
The well-branded booth incorporated the sizeable logo in five different spots: the apex of the two towers, as toppers to each side of the diamond-shaped meeting room and on the reception desk.
The design and layout of the booth created by Hill & Partners effectively allowed MYAT to display its transmission and component product line; each corner and perimeter space was well utilized to draw attention to product offerings from all angles of the well-received booth.
|People on the Move|