Highmark, a developer and supplier of advanced exhibit systems, has announced its new name and brand logo. Highmark Technologies has changed its name to Highmark TechSystems, effective immediately.
The new brand logo will also be effective immediately and is integral to the company’s exhibit presence next week at EXHIBITOR2012 in Las Vegas. Highmark TechSystems will continue to offer its structural exhibit system products, ExpoDeck, ExZact and Kontur, and will be introducing new products at the EXHIBITOR Show.
“We are pleased to announce our new brand and logo. Highmark TechSystems better describes our company as an industry leading brand in the design, manufacture, and distribution of premium exhibit systems,” said Chris Lake, Highmark’s COO. “Customers are coming to Highmark repeatedly for outsourcing of the design, engineering and fabrication of critical structural components. Also, they are developing a great appreciation for the versatility and re-configurability of these products. Our new brand reinforces this systematic approach to exhibit products and opens up the future for new products and markets.”
