H.B. Stubbs Company, a global exhibit and event marketing company, will unveil Hyundai Motor America’s new exhibition at the North American International Auto Show in Detroit.
International journalists and auto enthusiasts alike will see Hyundai’s new exhibit featuring the company’s full lineup of highly fuel-efficient and modern luxury vehicles.
The display also contains a dedicated “Blue Link Zone” where consumers can experience Hyundai’s market-leading in-vehicle telematics system, a variety of interactive displays and video presentations that demonstrate the Hyundai consumer experience, and Forza gaming stations featuring Hyundai’s three-door sporty coupe, Veloster.
Working in collaboration with Innocean Worldwide, Hyundai’s advertising and event marketing agency, H.B. Stubbs was awarded Hyundai Motor America’s Auto Show program after Hyundai launched a new global exhibition design direction first created by CEBRA at the Frankfurt Auto Show. Stubbs won the program based on its design interpretation and its reputation. Innocean guided the exhibit and interactive software design.
“H.B. Stubbs is a terrific partner for us at Hyundai,” said Steve Shannon, vice president, marketing for Hyundai Motor America. “Their design and engineering excellence, responsiveness to client needs, and commitment to the highest quality standards are a big competitive asset for us.”
Working under an extremely tight schedule, from approved design, Stubbs engineered and built the 14,600 square-foot display with double-deck in just six weeks. A team of 20 design, engineering and project management professionals and over 100 production staff dedicated to this program, worked around the clock to ensure that Hyundai debuted its new exhibit at the domestic Los Angeles Auto Show in mid-November.
“What is impressive about the Hyundai auto show program is the speed of collaboration between client, agency and our company,” said Scott Stubbs, president & CEO of H.B. Stubbs Company. “It was an incredibly ambitious assignment given the size and complexity of the exhibit. We were successful because of our company’s unique talent, facilities and passion for quality.”
Designed with a rich black background accented by “Hyundai Blue” illuminated flowing stripes the exhibit creates a dramatic atmosphere for consumers to become familiar with the Hyundai brand. Centerpiece to the display is the 2,300 square-foot second floor exhibit area, which will host not only the media and Hyundai private meeting rooms during press days, but also serve as a private lounge for Hyundai owners during the show’s public days. The upper floor contains a gaming area and other interactive displays. From here, consumers will have unique vantage points seeing the entire exhibit through a viewing window, and also look straight down to the all-new 2012 Hyundai Equus Ultimate display through a specially designed oculus.
While this particular exhibit is designed for the select major auto shows, Stubbs has also created similar branded displays for use at some 60 national and regional shows across the U.S. In total, a potential audience of over 20 million consumers will experience Hyundai’s commitment to value, style and modern luxury and sophistication at shows throughout the year.
