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Getting the Show on the Road

Case study on BlueHive’s mobile trailer project with Levitronix

The exhibit world is all about providing innovative solutions to new and untested concepts. In a corner of New England, exhibit house BlueHive Strategic Environments is taking the lead.

Driven by a culture of innovation, BlueHive’s latest project has seen them go beyond the tradeshow floor to help Levitronix, a worldwide leader in magnetically levitated bearingless motor technology, showcase their abilities on a coast-to-coast product demo tour.

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It all started when Levitronix was strategizing on how to capitalize on a successful tradeshow program by reaching those individuals who were unable to make it to the show floor. Their concept, the mobile exhibit, would allow for an intimate learning forum where a captive audience could get to grips with the product as if they were at an event.

“We were focused on providing Levitronix with a complete solution,” explained Chris Littlefield, operations manager, BlueHive. “So we first sourced a mobile trailer that could be fully customized in both appearance as well as interior content. We also made sure that the trailer was equipped with the latest technology, including a generator and a state-of-the-art sound system.”

Working in collaboration with Levitronix, BlueHive then produced a series of high-performance printed vinyl graphics to brand the truck’s external sidings. This included a complex water splash effect designed to give the trailer a three-dimensional element. Meanwhile, the company’s in-house millwork shop built a series of cabinets and benches to serve as storage spaces and display surfaces.

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“The beauty of BlueHive is that we are blessed with a plethora of talents, allowing us to offer more industry-related services than many of our competitors. The Levitronix trailer is a prime example of that,” explained Paul Hanlon, CEO, BlueHive.

Hanlon has long been able to see the bigger picture. When he added the millwork division to the business back in 2009, he did so in the knowledge that the skills that came with it would add value to the client experience.

“BlueHive is all about pushing the boundaries,” continued Hanlon. “It is a dynamic can-do environment where everyone thrives on creative challenges. With this scope, all contained in-house, there quite literally is nothing we can’t produce.”

This is why the Levitronix trailer is so unique. From the printing of the vinyl graphics to the construction of the interior fittings, BlueHive is capable of bringing to life the vision of brands that may otherwise be an impossibility.

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“At the end of the day,” reflected Littlefield, “nothing we do can be considered a success until the client previews and accepts our work. With the Levitronix trailer, they couldn’t have been happier.”

It is in light of this success that BlueHive is pleased to announce exclusively in Exhibit City News that they are now offering a mobile exhibiting service to add to their arsenal of client services.

And with a figure like Paul Hanlon at the helm, the sky really is the limit.

Posted in Features, News
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