Global Experience Specialists (GES), a leading provider of exhibition, event and retail marketing services, announced it was presented with a Stevie® award in the video and film sales category in the 2010 American Business Awards.
GES’ winning entry was a show-stopping video, created for client P&G Pet Care titled The Art & Science of Balance, to promote P&G Pet Care’s newest line of pet foods at their largest industry event.
Award Acceptance Video
The goals were twofold, to establish P&G Pet Care as the go-to leader in balanced pet nutrition and to increase veterinarian recommendations and sales of IAMS and Eukanuba pet foods.
The event immersed prospects in the principles of P&G Pet Care’s brand, health, strength and balance while providing a foundation for continued one-to-one marketing.
“It’s an honor to receive an award that so clearly recognizes the importance of the ‘big idea,’” said Frank Laudo, GES senior vice president of creative services. “We wouldn’t have won the Stevie without the support of our P&G client team who embraced our unique and powerful concept, one that was definitely outside the box. I’d like to thank those clients, Bud Most and Molly Baker, for their trust and support. Kudos also goes to the rest of the GES creative team, Chris Smeaton, Heather Camardello and Darren Pasdernick. It was a joy working on this project with such a world-class team.”
In winning the Stevie, GES beat out six other impressive finalists. In all, more than 2,700 entries from organizations of all sizes and in virtually every industry were submitted in eight category groups.
More than 200 executives across the country participated in the judging process to determine the finalists and Stevie award winners.
