Global Experience Specialists (GES), a leading global event marketing company, launched its mobile app for Expresso, GES’ premier online management tool for exhibitors. The most comprehensive app in the industry, the Expresso mobile app allows exhibitors to manage their exhibit experience from anywhere.
“We spent a lot of time doing empathy interviews with exhibitors to really understand what they go through to exhibit at a show,” said Steve Gebhart, global vice president, digital product development, GES.
To develop the app, Gebhart and his team attended Stanford d.school for intensive training on a process called Design Thinking, founded by David Kelley of IDEO, a global design consultancy.
“It made all the difference in developing this app, and gave us the knowledge to focus 100 percent on what exhibitors need,” Gebhart shared.
Features added to the app included those needed at show site, and features left out in the desktop were no longer contextually relevant.
Often times, the exhibitor at the show may not be the person who placed the original order for booth materials – a key discovery in developing the app.
“If I’m an exhibitor at show site but didn’t make the original order, I may not know if we ordered chairs, for example. With the Expresso mobile app, you can set up an account to see all of the ordered products and services, so you know what to expect in your booth. That is a big benefit and like nothing else out there,” Gebhart explained.
Other key features exclusive to the Expresso mobile app are the ability to order last minute items and retrieve invoices.