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FrontLine Exhibits introduces two new segments

FrontLine Exhibits, a Richmond-based exhibit designer and manufacturer, recently underwent a change in management and is now growth focused across a number of key business development opportunities.

After an initial foray into projects for events and office environments, two new segments for Frontline Exhibits, the company decided to expand operations into these segments.

Both initial projects in these two markets were well received by the clients.

“The FrontLine team accurately captured the essence of our brand and framed it onto our walls,” said Amanda Rainsford, VP of marketing and communications for the Virginia Association of Realtors.

FrontLine also expanded its supply network for servicing clients for events and office environments to increase flexibility to accommodate the changing messaging of these organizations.

FrontLine uses a proprietary process called Strategically Applied Imagination (SAI) when working with its clients. The approach combines marketing analysis and strategy with imagination and creativity to service the client’s culture and marketing strategies.

FrontLine then integrates the output into pre-show planning and promotion and post-show metrics development and evaluation.

“After taking the time to understand who we are, FrontLine Exhibits partnered with us to materialize our vision and bring it to life,” said Wendy Ward, managing director of marketing and communications for Universal Air Travel Plan Inc.

Additionally, Frontline Exhibits will be introducing seminars on SAI related subjects throughout the coming year.

To meet the new opportunities, there was an initial expansion of personnel at the beginning of 2011 and the company has just finalized a move to a new facility, increasing its current office space and expanding the exhibit showroom to allow clients to interact with state-of-the-art exhibits.

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