Flying Colors, a Minneapolis-based production company, celebrated 20 years in business last November. With a portfolio of film/video, meeting and event experience for clients including 3M, Andersen Windows, Medtronic and Thomson Reuters, the company estimates that more than a million people have experienced its work first-hand over the past two decades.
The philosophy behind Flying Colors’ success is simple; the programs that people have to attend ought to be as entertaining as those they choose to attend. To achieve that, the company works with a broad range of media to create communications vehicles that help its clients build an emotional connection with target audiences.
“If you want to influence change in an audience, you have to start with their hearts,” said Rick Cornish, company founder. “Over the past 20 years, this insight has helped us master the process of helping businesses inform, persuade, and motivate their people.”
Clients agree on the effectiveness of this approach.
“So many of our messages must connect with people on an emotional level,” said James Amos, Jr., president & CEO of Tasti DLite, a Flying Colors client. “Flying Colors has shown an instinctive ability to know what will connect and how to do it.”
The company has also made a point of using its persuasive storytelling skills to give back to its community over the past two decades.
It has worked on projects in support of organizations like LifeSource, Children’s HeartLink, the Minnesota Orchestra, Animal Humane Society and the Greater Minneapolis Crisis Nursery.
“We’re incredibly proud of the body of work we’ve built in these 20 years,” said Cornish. “We look forward to continuing to inspire new audiences.”
|People on the Move|