Freddie Georges Production Group (FG|PG) and longtime client, 2K, amazed E3 attendees again this year. The experiential marketing agency created an immersive two-story exhibit that transported E3 2016 attendees to a neon-lit street scene straight out of New Orleans’ French Quarter. Praised as “authentic… elaborate and exquisite” by We Got This Covered and called the “Best Booth of the Show” by Xbox Achievements, the exhibit dominated the Los Angeles Convention Center.
Inspired by 2K’s soon-to-be released game Mafia III, which takes place in a fictionalized city called New Bordeaux, the exhibit featured Mardi Gras revelers throwing beads from balconies, palm readers telling fortunes, and a jazz band providing a nightclub atmosphere. 2K’s reach extended beyond the booth, with an outdoor food truck serving alligator tenders and a jazz funeral procession roaming through the aisles. Sarah Anderson, senior vice president of marketing at 2K, says FG|PG continues to exceed 2K’s expectations. “Every year FG|PG has helped 2K elevate our E3 experience. Their recreation of an immersive 1968 New Bordeaux sets a new bar of excellence. The overall booth design was a marvel and the attention to detail was incredible. I don’t know how we’re going to top it,” says Anderson.
Freddie Georges, founder and CEO of FG|PG, says her design team and on-site production facility worked hand in hand to make the elaborate design a reality. “Attention to detail and precise execution are key in a project of this scale. Whether we are constructing a 20’ x 20’ exhibit or producing a conference for 3500 people, our goal is to make our clients shine,” says Georges.
The Electronic Entertainment Expo (E3) is held annually at the Los Angeles Convention Center, attended by over 50,000 computer, video and mobile game industry professionals and media.
