MG Design, an exhibit design company, announced it hired an experiential marketing strategist.
Gabriela Hernandez has close to 10 years of experiential marketing expertise. Recently, she was the international marketing manager at CONEXPO-CON/AGG where she was responsible for increasing international attendance and creating a customized experience for attendees. Her team’s efforts resulted in the largest international attendance to date.
“To reach their customers and drive sales, our clients are turning to high-touch, integrated experiential marketing campaigns more than ever before,” said Ben Olson, vice president of marketing, MG Design. “Gaby’s background building experiential campaigns for large brands and producing trade events will help our clients create winning combinations of engagements, marketing communications, social media and sponsorships for their brand.”
Hernandez said she is eager to work with brands to develop an integrated brand presence for their events.
“I enjoy the challenge that comes along with building a unique program that embodies a company’s brand and mission. The passion and range of creativity at MG is truly exciting; I am looking forward to the adventure that [lies] ahead,” she commented.
Hernandez began her career with experiential marketing agencies that provided her experience in retail, telecommunications, medical and finance clients. She executed sponsorships, events, tradeshows and guerilla marketing services throughout the New York metro area.