Experient, a Maritz Travel Company, and TurnoutNow – two of the meetings and events industry technology giants – partnered together to define the industry’s future. Using data gathering technologies combined with behavioral analytics, they will develop data-driven capabilities that create personalized experiences for event attendees, and meaningful and actionable intelligence for show organizers and exhibitors.
“The goal is simple – we want to turn these behavioral insights into personalized experiences that all event constituents will never forget,” said David Ely, senior vice president of sales for TurnoutNow.
TurnoutNow has been focusing on Bluetooth Low Energy technology. Its proprietary beacon and receiver system led to the development of cloud-based, data analytics technology that could change how show organizers, exhibitors and attendees view events in the future. TurnoutNow’s technology captures a three-dimensional view of the event, in real-time, and extracts actionable insights from the data.
“Experient is focused on bringing experiential design into our clients’ events for the betterment of the attendee,” commented Michael Guerriero, division president, Experient. “Understanding the true behaviors of event guests is critical to providing customized experiences in the future. ‘Show me you know me’ will be the expectation of our future event participants. The products and services that we develop with TurnoutNow will reinvent meetings and tradeshows in the future.”
For more information, visit experient-inc.com
