Experient, the leader in serving the meeting and event industry, announces Feb. 9 that its board of directors has appointed Jeff Price to lead the company as president and chief executive officer effective immediately. Price succeeds interim president and CEO George Benson, who was appointed in June 2008. Benson, a partner at The Riverside Company, will remain on the company’s board of directors.
“Jeff is the right executive to move Experient into the next phase of its evolution,” said Andrew W. Strauss, chairman of the board for Experient and partner with The Riverside Company. “He has the right combination of leadership, energy, and industry savvy that we’ve been looking for. His experience and knowledge of the event industry as well as his personal qualities will allow for a seamless transition into the Experient culture and we are confident his vision will set the stage for a strong future.”
Price said he was excited about the opportunities presented in leading Experient.
Price’s prior assignment was as executive vice president and chief operating officer of Freeman, a leading event services contractor, with headquarters in Dallas, Tex. Prior to the Freeman position, Price held top leadership positions at Cygnus Expositions, Norwegian Cruise Lines, Cahners Exposition Group (now Reed) and Wyndham Travel Management.
Price is a past Chairman of International Association of Exhibitions and Events (IAEE) Board of Directors and serves on multiple industry advisory boards. He will be relocating to the metro Cleveland area and will be based in Experient’s Twinsburg facility.