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Exhibitions must deliver value to exhibitors

Exhibit Surveys, Inc., a provider of research, measurement and consulting services for the exhibition and event industry, announced that its CEO and president Jonathan “Skip” Cox has written a new white paper focusing on how show organizers can help educate exhibitors about the value components that exhibitions offer during the economic recovery. The paper is available at no charge at

“Most projections indicate a modest but sustained economic growth ahead,” said Cox. “As this occurs, the world of exhibitions will probably evolve into something different in scale and scope, presenting us with new challenges and the need to provide new and more relevant levels of value to exhibitors. This paper examines four questions that show organizers should ask and how they relate to the key strategic drivers of exhibit Return On Investment (ROI) and Return on Objectives (ROO).”

“Skip’s paper is important, insightful and timely,” said Sam Lippman, producer, Exhibition and Convention Executives Forum (ECEF) and the Large Show Roundtable, where Cox’s paper was introduced. “I encourage all show organizers to take advantage of this valuable free resource.”

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