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Exhibit Surveys executives to present at 2013 EXHIBITOR FastTrak Boston

 

Two upper-level executives from Exhibit Surveys, Inc., a provider of research, measurement and consulting services, will teach sessions at EXHIBITOR FastTrak Boston, a conference for exhibit and corporate event marketing professionals from July 16-18 at Hyatt Harborside. 

Presenting “Steps for Developing an Event Strategy that Matches Your Company’s Business Priorities” is Jonathan “Skip” Cox, CEO and president, Exhibit Surveys, Inc. along with Dax Callner, co-founder, Crux. This interactive session is intended for senior-level event marketers tasked with making strategic event-mix and investment decisions and will include real-world case studies.

Senior-level event marketers will learn how to:

  • Connect event strategy and investment decisions with their company’s priorities
  • Develop a strategy for the right selection of tradeshows and proprietary events
  • Make informed, defensible event-strategy decisions

In another session, Joe Federbush, vice president of sales and marketing, Exhibit Surveys Inc., will discuss “You Know What to Measure – But How Do You Actually Measure It?” In his interactive, introductory-level session designed for exhibit managers at all levels, Federbush will explain why measurement has become an integral part of many companies’ event marketing endeavors. 

Exhibit managers will learn step-by-step how to:

  • Develop measurable objectives
  • Determine the best research methodology
  • Keep timeliness and simplicity of measurement in mind
  • Understand sample size and response rates
  • Develop objective-based survey questions
  • Utilize RFID, video, free tools, calculators and social media
  • Analyze and present results
  • Make sound decisions based on research

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