Exhibit Surveys, Inc., a provider of research, measurement and consulting services for the exhibition and event industry, recently announced that Jonathan “Skip” Cox, CEO and president of Exhibit Surveys will present at the HCEA Healthcare Convention Marketing Summit on January 20, 2011.
The presentation entitled, Where Next? An Update on How the Economy and Other Factors Will Influence Healthcare Convention Marketing, will explore how the post-recession economy and other industry trends have impacted the healthcare convention marketing industry, and how they will continue to shape the industry’s direction moving forward.
Cox will compare last year’s healthcare professional attendance trends with this year’s, and will share results of a new survey of HCEA members on their firms’ plans for convention participation in 2011. Additional factors such as emerging technologies and state and federal regulations will be included in the analysis.
The presentation will also include information on healthcare professional attendance trends and profiles; Exhibit performance trends including effectiveness and efficiency in reaching your potential audience; exhibit program plans for 2011 – what your competition is doing and an analysis of strategies for moving toward economic recovery.
The morning breakout session will take place from 10:45 a.m. – 12:00 p.m.
The HCEA Marketing Summit will take place at the Gaylord National Hotel & Convention Center in National Harbor, MD.
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