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Exhibit City News photo poll: Tradeshow marketing challenges

Exhibit City News asked EXHIBITOR2011 attendees, “What challenges are you experiencing in the execution of your tradeshow marketing program?”


EXHIBITOR2011 took place March 27 to 31 at the Mandalay Bay Conference Center in Las Vegas. EXHIBITOR is the leading conference and exhibition for tradeshow and corporate event marketing.

Jason Martin

Jason Martin

Jason Martin
Event Marketing
Southern California Edison
Rosemead, Calif.

“My company is involved with many events each year, spread out across several different departments. Therefore, I believe one of our main challenges this year is identifying which events contribute to our organizational goals the best, being more strategic about which events we select.”

Angela Lamkins

Angela Lamkins

Angela Lamkins
Global Systems Support Manager
OPTI Medical
Roswell, Ga.

“One big challenge is finding time to do additional research to improve pre-show promotions and communications for my company as well as juggle my other work-related responsibilities. Other challenges are adopting strategies on how to get more leads into our booth, and better qualifying those leads to improve post-show follow up.”

Candy Adams, CTSM, CME, CEM, CMP, CMM
a.k.a. “The Booth Mom®”

Candy Adams

Candy Adams

Defiance, Ohio

“My biggest work challenge is getting my clients to keep their eye on the show goals, objectives and key messages while in the exhibit design planning phase of a show. It’s that reality check of the steak versus the sizzle. Next, it’s keeping up with technology and trying to figure out what’s going to ‘stick’ and be worth the investment of time and gadgetry. As an independent ‘Booth Mom’ for exhibitors, my greatest personal challenge is the balance of personal versus work time, especially when working with international clients in different time zones and different work/weekend days.”

Kathy Johnson

Kathy Johnson

Kathy Johnson
Account Partner
Star Exhibits & Environments
Minneapolis, Minn.

“Two challenges my clients have are how to best integrate technology into their booth to position them as a forward thinking company, and also how to best use social media to help them achieve their goals and objectives.”

Tracie Klander, AASPR, CMSR

Tracie Klander

Tracie Klander

KADLEC Medical Center
Manager, Physician Recruitment
Richland, Wash.

“One of my challenges is making sure I make the best decisions for adjusting budgets and cutting costs.”


Kellee Abozoglai
Senior Tradeshow Specialist
Learning Resources
Vernon Hills, Ill.

“I am a staff of one and my challenge is a resource issue, trying to get the next show out the door while I am on the road with another show.”

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