ExCeL London secured its relationship with BDIA Dental Showcase for the next six years, following the signing of a three-show deal with the venue.
“We are delighted that the BDIA Dental Showcase has signed a long-term agreement with ExCeL London. We have worked together over the last 13 years to ensure that the event continues to grow and remain the UK’s largest dental showcase. ExCeL’s location enables shows, such as the Dental Showcase to attract an international audience and remain a leader in their field. With the opening of Crossrail in 2018 and further investment in ExCeL’s infrastructure, we will continue to support the Dental Showcase achieving their objectives over the next few years,” said James Campion, dead of exhibition sales, ExCeL London.
ExCeL will next host the BDIA Dental Showcase in 2016, 2018 and 2020, providing a destination for over 350 exhibitors and 9,500 audited visitors. The UK’s leading B2B dental exhibition alternates venues annually, creating an industry leading event in both the London and Midland regions.
“BDIA Dental Showcase provides a fantastic opportunity for everyone in the dental team to get up close and personal with equipment and talk to industry leading suppliers and network with colleagues. It is not easy to find suitable venues for a show of this size, so securing this contract at ExCeL gives us stability for the next six years and presents a significant achievement for us,” stated
Tony Reed, executive director, BDIA.
The event focuses on delivering practical content for everyone involved in the business of dentistry. It provides a vital link between UK practices and their suppliers as well as an important opportunity for international manufacturers looking for distributors in the UK.