Bringing part two of a global research study of meeting professionals to identify perceptions, uses, challenges and opportunities surrounding mobile event apps are QuickMobile, a global leader in mobile event apps, IMEX Group and Corporate Event Marketing Association (CEMA).
Part one of the survey was completed earlier this year with results reported at IMEX in Frankfurt. This second round of research, once again conducted by Insights West, will target corporate event marketers and focus on budgeting, app functionality, and how the mobile app fits into the overall events and meetings strategy.
“In our first round of surveys, we learned that there is tremendous room for growth as the majority of respondents do not include mobile event apps in their budgets. This second round will help to deepen our understanding from earlier this year. With the support of IMEX and CEMA, we will have a strong representation of the industry. We appreciate their ongoing collaboration on this important project,” said Patrick Payne, CEO, QuickMobile.
The survey is available at www.yourinsights.ca/eventapps2014, and the results will be presented at IMEX America in Las Vegas Oct.14.
“The insights from the first study announced in May provided the industry’s first broad understanding of the trends and uses of mobile event apps,” said Kim Gishler, executive director, CEMA. “We will use this next round of surveys to reach even more industry professionals and strengthen our initial benchmarks. It’s clear from the first survey that mobile event apps are having a positive impact on meetings and conferences. New innovations in mobile and app technologies will likely do even more to improve the event experience. We appreciate the opportunity to participate in this survey and look forward to sharing the results at IMEX America.”
The research will target CEMA’s database of independent, agency and corporate event marketers and professionals.
The survey will analyze the following areas:
• Penetration of mobile event apps
• Functional requirements of mobile event apps
• Integrations of third-party solutions such as registration systems, e-commerce, and business intelligence
• Social networking
• Analytics and ROI