Compiled by UFI, the latest edition of the Euro Fair Statistics report was published July 27, and certified statistics of 2,181 exhibitors from 22 European countries for 2013.
These statistics were collected by 13 official national bodies and include exhibitions covering more than 22.1 million square meters of registered rental space, according to UFI, the Global Association of the Exhibition Industry.
“We are pleased to have been able to draw together this certified data from most of the big exhibition markets in Europe,” said Paul Woodward, managing director, UFI. “We estimate that the trade fairs included in this report represents around half of the European exhibition market in terms of net rented space and this good quality, reliable data is aimed at helping marketers ensure that their budgets are spent effectively.”
Events covered in this report had 601,323 exhibitors and registered a total attendance of 60.5 million visitors – 35 percent of the exhibitions were targeted at trade visitors, 29 percent at public visitors and 36 percent at both target groups.
Trends at both regional and global levels are developed using the data from this report. In addition to expanding geographic coverage, UFI will use this data to further develop metrics per industry sector. The complete 2013 Euro Fair Statistics study and other UFI studies may be downloaded at www.ufi.org/research.