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Elmia Subcontractor 2013 sparks growth in optimism

Based in Jönköping, Sweden, Elmia Subcontractor 2013 has strengthened its position as one of northern Europe’s most important tradeshows for the manufacturing industry.

With a surface area of 18,307 square meters, the show’s 30th edition was the biggest yet. Decision-makers from throughout the industry networked and made contacts, initiating thousands of business deals.

“Elmia Subcontractor’s job is to create the conditions for business deals,” said Karla Eklund, project manager, Elmia Subcontractor. “That doesn’t just happen between exhibitors and visitors but also even more between exhibitors and exhibitors. The core of this work is an innovative exhibition but also the program of events arranged during the fair. I’m very pleased at the good results achieved by the exhibitors and visitors this year and at the fantastic response we’ve received as organizers. It creates a lot of commitment within our organization to further develop the fair in the years to come.”

Growing into an international marketplace, the four-day show attracted over 15,000 visitors and hosted 1,178 exhibitors from 29 countries. This year, 26 percent of the exhibitors came from outside Sweden. Two new countries, Portugal and Serbia, took part with national stands. Germany’s capital region of Berlin-Brandenburg was also the special focus of this year’s show and was represented by a joint stand and a delegation from major German companies.

“We’re looking for new partners and solutions and have found many interesting possibilities,” said Waldemar Raaz, general manager, Magna Steyr Fuel & Battery Systems. “Elmia Subcontractor is a good base for business relations.”

The next Elmia Subcontractor will be held on Nov. 11-14, 2014.

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