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EIBTM sees 20 percent increase in buyer coordinators

European Incentives and Business Travel Meeting (EIBTM), a global event organized by Reed Travel Exhibitions, confirmed 90 new Hosted Buyer Group Coordinators — up 20 percent

These coordinators will bring some of the world’s most senior buyers to this year’s event in Barcelona from Nov. 18-20.

“Fundamental to the success for our exhibitors is the quality of buyers attending, and we have a year-round job to seek out new faces and new group coordinators to help with the process,” said Joanna Warr, Hosted Buyer manager, EIBTM, Reed Travel Exhibitions. “As part of the business development for the event, the team now has more than 400 group coordinators worldwide. We have seen a huge increase in new groups coming on board from Europe, with 57 signed up to date. Our team has also recruited an additional 33 long haul groups for the show this year.”

EIBTM also established relationships with a number of new groups participating from the UK, with Hosted Buyers invited by Wedgewood, Hotel Republic Limited, Evintra, Ultimate Project Group, Great Hotels of the World and Global DMC Partners.

“The increase in buyer interest we have witnessed this year is a huge testament to the success of the program and the value it provides for each of the buyers attending and the group coordinators who bring them. A lot of the new groups we have attending this year are extensions on groups brought in previous years who are reaching out to new markets. We are working with each of our group coordinators to help them extend their global buyer network and to build stronger relationships,” Warr added.

For the 2014 show, Hyatt Hotels have confirmed that they will be bringing an additional three groups from the U.S., UK and France to the show. Kuoni have also confirmed they will be bringing additional groups from Germany, France, Mexico and Russia, and Hilton will extend its reach to individual European countries as well as Qatar, Kuwait, UAE and Saudi Arabia.

Hosted Buyers who are successful in the application process for EIBTM 2014 will receive:

  • A personalized diary of pre-scheduled appointments with exhibitors of their choice
  • Professional education program suited to individuals needs
  • Complimentary return flights and/or train from an extensive choice of ports
  • Complimentary accommodation in one of Barcelona’s best 4/5* hotels
  • Access to a number of networking events
  • Complimentary transfers to and from the exhibition, networking and events
  • Access to exclusive Hosted Buyer lounges situated on the show floor.
  • 3.5 day post event tours to different destinations in Europe

Hosted Buyer applications are reviewed and accepted based on the number and size of meetings, events, incentives and conferences they purchase annually, individual purchasing authority, their annual budget for meetings, events and incentives, the value of their recent business booked and potential for future business in the meetings and business travel industries.

To find out more about the Hosted Buyer Program and to apply for your place, visit www.eibtm.com/Hosted-Buyers/.

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