EIBTM, the global exhibition for the meetings, incentive and business travel industry, announces the success of its first dedicated technology touring summit in Europe.
The events, which took place in Gdansk, Poland, and Belgrade, Serbia – the first of their kind in southeast Europe – were well-attended with more than 150 meetings-industry professionals joining to learn more about the benefits of technology in the global meetings industry and how it can be used to enhance their events.
“The professionalism of the speakers, the interesting topics and the unique surrounding of the Hall BHP at the Gdansk shipyard made the EIBTM Talks Technology event an unforgettable experience. We had a chance to hear in Gdansk about the newest technology developments in the mobile world and how to use them in our everyday work. We also had a chance to learn and to network,” said Anna Gorska, CEO, Gdansk Convention Bureau.
Attendees also learned how modern technology can improve their own business practices.
“I found it very useful learning about new trends and ideas in technology, on the market and how can we personally be more creative and innovative in our everyday business. We also learned about the importance of social media and heard some examples from globally successful firms,” said Slaven Reljić, secretary, Croatian Meeting Professionals Association.
The two technology touring events were precursors to the annual main event, EIBTM 2012, which is scheduled from Nov. 27 through Nov. 29 in Barcelona, Spain.