EIBTM, the global event for the meetings, events and incentives industry, held in Barcelona, Spain, has announced record-breaking attendance following the official results of their ABC audit—confirming them as the largest audited exhibition in the meetings sector.
“These figures are a true testament to the business value and success of our show,” said Graeme Barnett, Reed Travel Exhibitions event director, EIBTM. “Each year we deliver more and more business, and with the addition of the seventh appointment for hosted buyers, we tipped an all-time record of 64,950 pre-scheduled appointments, which took place over three days between international exhibitors and hosted buyers with real purchasing power from across the globe.”
The total attendance for EIBTM 2011 was at an all-time high with 15,219 industry professionals attending the show over the course of three days, a 6.9 percent increase from EIBTM 2010. Visitor attendance, including hosted buyers, was recorded as 9,330, the highest ever total number of visitors at EIBTM, marking an 11.4 percent increase over 2010. Exhibitor attendance also increased from 2010, with 5,889 exhibiting personnel on the show floor at EIBTM 2011.
“EIBTM plays a fundamental role for us in driving leads to our properties and raising awareness of our portfolio across the globe,” said Trudi Wagner, senior event manager, Marriott International. “Each year the show delivers quality customers from our target markets.”
The EIBTM 2011 audit was carried out by ABC, an independent industry body that audits exhibitions, providing independent verification of exhibition attendance figures. To view the official ABC certificate, please visit www.eibtm.com.
EIBTM 2012 will take place Nov. 27–29, in Barcelona, Spain.