EIBTM, the global hub for the meeting and events industry, which is dedicated to driving the industry forward, is working on a new look to the show floor for this year’s event. The exhibition hall in Fira Gran Via in Barcelona will feature a new design and layout dedicated toward giving the visitor and exhibitor experience a fresh appeal.
“As global event organizers, showcasing the best of the industry is key to everything
we have set out to achieve in 2013,” said Jennifer Booth, operations manager, EIBTM. “With the exhibition evolving at such a rapid rate and with our 10th anniversary in Barcelona ahead, we felt that it was an appropriate time to make some big changes which will enhance the experience of all of our attendees. The EIBTM main aisle has become extremely congested over the years and the so the new layout will ensure that all exhibitors have a continual flow of traffic moving past their stands and will ensure each of them gain the highest level of return on investment possible, as a result of their participation.”
The key driving force behind the redesign is to bring more balance to the exhibition floor and provide a better flow of visitor traffic to all areas. Framing the two ends with features to draw traffic through and creating two additional horizontal straight aisles and two central piazzas for networking will ensure a steady movement of traffic through the aisles on the show floor.
“In addition to the core function of EIBTM, which is to facilitate optimum levels of business through matching buyers with exhibitors, we are working to update the look and feel of the event,” said Graeme Barnet, event director, EIBTM. “We are all very excited about the evolving plans which will allow a greater variety of attractions on the show floor as well as more space for networking areas.”
EIBTM 2013 is scheduled Nov. 19-21, and the EIBTM Forum is scheduled the day before the exhibition on Nov. 18.