The first stop on EDPA’s RoadShow 2014 begins on Jun. 5 at the Itasca Country Club in Chicago. During the one-day event, informative sessions and networking opportunities will provide ideas and inspiration to help industry businesses throughout the year.
Industry veterans Richard P. Farrell and Jason Metz are scheduled to speak at the first stop of the RoadShow. To be presented are “Selling has Nothing to do with Selling; How to Sell in a Recovering Economy” by Farrell and “B-to-B-to-C: Winning and Satisfying Clients by Helping them Better Engage their Own Customers” by Metz.
Having been responsible for sales and business development for nearly 25 years, Richard Farrell, president, Tangent Knowledge Systems, brings a tremendous depth of experience and results to his audiences. His passionate, provocative and interactive style encourages audience participation, learning and improvement while providing practical, usable “time tested” information. Farrell stresses a non-selling posture that allows the sales person to play the role of a “change agent” rather than a product-centric transactional sales person.
For the past 10 years, Jason Metz, director of marketing and growth strategy, iostudio, has been at the forefront of marketing’s new media revolution. Having helped create digitally-live campaigns for the likes of Porsche, P&G, Forever21 and Adidas, Metz developed a marketing methodology rooted in social behavioral intelligence and centered around the premise that today’s consumers demand contextual experiences with the brands they’re passionate about. Through this realization, Metz founded Brand Influencers in 2010. His consultancy helps brands and their agency partners aggregate and analyze real-time behavioral intelligence about their target audience, segment their audience base on trending passions and motivational tendencies, and create holistically integrated marketing strategy that leverages influencers, new media, ongoing social listening and analysis, and a process he calls Contextual Disruption.
9:30 a.m.
Registration, $125 for Full Day Pass
10-12 p.m.
Selling has Nothing to do with Selling: How to Sell in a Recovering Economy
12 p.m.
Networking Lunch
1-3 p.m.
B-to-B-to-C: Winning and Satisfying Clients by Helping them Better Engage their Own Customers
The Midwest Chapter will be holding a cocktail reception following the Roadshow from 3-6 p.m. at the Itasca Country Club. There will be appetizers and a cash bar offered.
For more information, contact Melissa Nemitz at MNemitz@edpa.com or 203-899-8491.
