For the third year in a row, the EXHIBITOR Show in Vegas featured a Made in Germany Pavilion. Under the leadership of the German Federal Ministry of Economics and Technology, the Association of the German trade fair industry (AUMA) and the Association Direct Business Communication), 10 German exhibitors occupied about 2,000 square feet of exhibit space to show tradeshow related products and services.
The exhibitors came from various regions in Germany and basically cover the entire country ranging from East to West and North to South. Germany represents a huge market for American companies since more than 70 percent of the largest European events are being held in German convention centers. Germany also has several convention centers with more than 1 million square feet of exhibit space.
Many foreign and U.S. companies are looking to create two-way partnerships to help their clients understand the different regulations and restrictions that are inherent with exhibiting in another country.
With this in mind, Exhibit City News was on the show floor at EXHIBITOR2012 to interview international companies that made the trip to Las Vegas.
Chritto-Punch at EXHIBITOR2012
Tridente Image Builders from Spain