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E2MA welcomes affinity program partner

Exhibit & Event Marketers Association (E2MA), a premier thought leader and content development organization for corporate marketers, and their suppliers in the face-to-face marketing medium announced a co-marketing agreement. Known as an Affinity Partnership, E2MA is partnering with Epsilon, the nation’s leading data solutions company.

“We’re very excited about our newly formed partnership with Epsilon. Our industry has long needed a marketing partner that fulfills the full promise of our industry with data solutions that will drive the outcomes all exhibitors and show organizers need,” said Jim Wurm, executive director, E2MA.

“The Epsilon philosophy says it all – ‘where intelligence drives connection’ – and we’re pleased and proud to be their partner in the exhibition and event marketing space.”

An array of market-based data solutions will be provided by Epsilon to E2MA members at discounted rates including:

* Marketing Insights & Research – Utilizing their repository of billions of pieces of transactional data, Epsilon can provide E2MA members with analytical and market-based report that include actionable takeaways.

* Customer/Prospect Acquisition – Using the transactional profile of the most profitable existing customers in their Abacus database, Epsilon can help identify more prospects like them.

* Customer Retention – Using the Abacus database, Epsilon can generate reports about which customers are most likely to be repeat customers, and which ones aren’t, allowing the E2MA member to focus sales and marketing efforts to greater efficiency.

For more information, contact Jim Wurm at jimwurm@e2ma.org.

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