On Jan. 13, DoubleDutch, an award-winning provider of mobile event applications, announced three product features at PCMA Convening Leaders Conference in Chicago, impacting all involved with making an event successful.
“The DoubleDutch product roadmap is closely aligned with the needs and pain points of all event stakeholders – organizers, exhibitors and attendees,” said Lucian Beebe, vice president of product, DoubleDutch. “Location-Based Messages allows organizers to communicate directly with attendees in a nuanced and tailored way, Lead Retrieval with Notes helps exhibitors capture important prospect information without ever having to leave the app and the Personalized Activity Feed greatly enhances the attendee experience at events.”
Location-Based Messages, Powered by iBeacon
Event organizers can now use cutting edge beacon technology to send important and timely messages to attendees’ mobile devices. This allows organizers to welcome people to their event, promote sponsors and exhibitors, make announcements and send relevant information based on location and proximity to a beacon.
These messages can be targeted and specific because they will only reach individuals who are nearby. This ensures that the right people are receiving the right information, enriching their experience and enabling organizers to continue to connect with them as the event progresses.
New and Improved Lead Retrieval
DoubleDutch has created a new and improved version of its Lead Retrieval feature embedded within the event app that allows exhibitors to take notes about potential customers to maximize lead generation opportunities.
Exhibitors are already using Lead Retrieval to scan the QR or bar code on attendees’ badges and capture their information for post event follow-up. But when exhibitors are scanning dozens of leads it is often difficult to keep track of important details about prospects. Now, once an exhibitor scans an attendee’s badge, they can add notes to the entry, ensuring they are able to reach out to them in a personalized and strategic way to increase chances of lead conversion.
Personalized Event Experience
The DoubleDutch activity feed helps event attendees stay on top of their agendas, providing them important, time-sensitive information. This feature is now more personalized, and the activity feed will be tailored to the individual to keep relevant content top-of-mind. For example, attendees will receive a reminder 15 minutes before their bookmarked session begins letting them know what their next session is, when and where it will be, and how many people are attending. This information is pinned to the top of their activity feed in the app, ensuring they have everything they need to be prepared and get to their session on time.