Dave Hood, long-time San Francisco designer of tradeshow and museum exhibits, has launched a new organization to focus on engagement marketing towards 3-D, multi-channel brand experiences.
The new firm, to be called Hood Branded Environments, is an evolution of Hood Exhibits, which has operated mainly in the tradeshow and museum exhibit sector for more than 20 years, working with brands like Sony Playstation, Levi’s, MillerCoors, LeapFrog, Hewlett-Packard and Francis Ford Coppola.
“This is a reflection of two things,” said Dave Hood, president and CEO. “First, our business is much broader than exhibits. We also do a lot of work in retail displays, themed environments and multi-channel experiential events. Second, we’re changing because our industry is changing. The value we provide clients goes way beyond the physical things we make. At the end of the day, it’s about how we help brands deepen engagement with their customers. The new organization is focused on that mission.”
In addition to a new brand identity for the company, Hood is announcing that Mike Goefft has joined the firm as chief marketing officer.
“Mike brings a wealth of experience in brand strategy and engagement marketing, “said Hood. “He adds a strategic dimension to our service offering that’s become an imperative in our business moving forward.”
Most recently, Goefft was SVP, group account director at Deutsch Los Angeles where he led the HTC account, and prior to that was COO at Young & Rubicam San Francisco. He’s helped create award-winning campaigns for brands like Sprint, Clorox, Chevron, Kellogg’s, American Express, and Blue Shield of California.
As part of the new company vision, Hood is also announcing a strategic partnership designed to expand the company’s ability to deliver digital interactive touch screen solutions over thousands of devices and locations.
“Through our partnership with Spot Labs (www.spotlabs.com), we can now provide our retail clients with a very robust interactive touch screen solution and, importantly, manage that across thousands of locations in real time,” said Goefft.
Spot Labs specializes in interactive application development, solution deployment and network management services. The company’s retail solution has powered a network of comprehensive interactive applications on over 10,000 devices, including Nike’s rich media brand experience that run on large touch panels in Foot Locker’s House of Hoops locations nationwide.
“With Spot Labs, we can provide what’s arguably the most robust, versatile and easy-to-use platform for consumer-facing interactive experiences in a retail environment,” said Goefft.
This announcement coincides with the launch of a new company web site at www.hoodbe.com.