The Dallas Convention & Visitors Bureau has been awarded with the Destination Marketing Accreditation Program (DMAP) seal in Destination Management and Marketing by Destination Marketing Association International (DMAI). The honor is in recognition of the CVB’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination marketing organizations around the world.
Since its inception in January 2007, the accreditation program requires a destination marketing organization (DMO) to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the marketing of a city, including governance, finance, human resources, sales, communications, destination development and research.
“The Dallas CVB is honored to receive the Destination Marketing Accreditation renewal from
DMAP,” said Phillip Jones, president and CEO, Dallas CVB. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”
First awarded the DMAP seal in 2011, the Dallas CVB passed the rigorous four-year renewal process this year.
“DMAP accreditation requires DMOs like the Dallas CVB to truly evaluate and define not only their policies and procedures, but also determine their guiding principles and solidify their importance to their communities in all they do,” said Jack Wert, DMAP Board Chair.
One of more than 200 DMOs who have obtained DMAP recognition, the Dallas CVB demonstrated compliance across 16 disciplines, composed of 53 mandatory standards, and is globally recognized by the destination marketing industry as the highest achievement in destination excellence.