Convention Data Services (CDS) has announced a new product to benefit exhibitors, X•Press Exhibitor Emails. This program, which is free of charge to exhibitors, is designed to help exhibitors build booth traffic, increase return on investment (ROI) and boost attendance at the event.
This new product provides exhibitors with the ability to send multiple promotional email blasts to their company’s prospect list prior to the event. The user-friendly product includes several professionally designed email templates. Exhibitors provide their company information, logo, product images and a custom message. The email template provides an event description, branding and prominent links to the registration page. The program uses the exhibitor’s prospect list to invite people to the event, but none of their valuable information is shared or made available in any way. The prospect lists are kept strictly confidential.
Exhibitors enter their content into form fields, upload their prospect list, logo and product images, schedule their emails, and the system takes care of the rest. Each email blast from an exhibitor can contain different copy and images. After exhibitors enter their message, they can see their final formatted email and send tests to themselves and others for review.
Once the email is finalized the exhibitor schedules it for delivery. Exhibitors can track the success of their email blast campaigns. Open rates and click-thrus for each email can be analyzed in real-time. The scheduling feature manages exhibitor campaigns and ensures that recipients don’t receive multiple emails on the same day. The system, schedule and email templates are compliant with the email CAN-SPAM Act.
For more information, visit www.cdsreg.com.