Reaching a major milestone is the E3: Exhibitor Effectiveness Evaluation, an exhibitor evaluation and performance measurement tool provided by show organizers.
In March, the tool created by training and consulting firm Competitive Edge surpassed 10,000 booths evaluated. The E3 tool has now enabled 10,685 exhibitors to quantify the effectiveness of their strategies and tactics, compare performance against other exhibitors at the same show and identify opportunities to improve exhibit performance.
E3 was created in 2010 with a mission of improving the impact of show organizer-sponsored exhibitor training programs. To date, over 50 tradeshows and conventions have implemented E3; this includes AAOS, HIMSS, NACS and RSNA. E3’s ability to give exhibitors both specific, personalized expert feedback as well as measureable aggregate comparative data represents the next generation of exhibitor training.
“Our objective is to increase exhibitor success—which in turn improves exhibitor retention for the show organizer and quality of the exhibit hall experience for attendees,” said Jefferson Davis, president, Competitive Edge.
The complete E3 solution includes pre-show educational materials, at-show evaluations, and post show-branded reports for organizers and individual exhibitors.
“We evaluate exhibitors in action—providing expert feedback that reinforces positive behaviors and practices while identifying opportunities for improvement,” added Davis.
The straightforward, numerically scored reports generated by E3 for each exhibitor evaluated provide both individual comments and aggregate data that quantifies the exhibitors’ performance in relation to other exhibitors and creates an easy-to-follow roadmap for performance improvement.