The Comexposium Group, one of the largest tradeshow and conference companies in the world, has acquired Mobile Motion LLC, the company responsible for organizing Mobile Media Summit events in the U.S. and Europe. Paran Johar, the founder of the Los Angeles-based company, remains its CEO. The terms of the acquisition are undisclosed.
Mobile Media Summits are the quintessential thought-leadership forums for brand, agency and mobile leaders to share learnings and network on the newest mobile technology. The network is the largest mobile media and advertising conference series in North America and has been growing rapidly in Europe for the past two years, with shows in Barcelona, London and Cannes.
With mobile industry earnings forecast to leap 45 percent between 2013 and 2020, according to GSMA Intelligence, to reach a record high of US $2.9 trillion, Mobile Media Summit events are established in a booming market.
Comexposium’s investment in the mobile industry will allow the group to add 10 international events to its portfolio:
- Mobile Media Summit @ Mobile World Congress – March 4, 2015 – Barcelona
- Mobile Media Summit Los Angeles – April 7, 2015
- Mobile Media Summit @ NY Upfronts – May 18, 2015 – New York
- Mobile Media Summit London – June 16, 2015
- Mobile Mafia at Cannes International Festival of Creativity – June 23-25, 2015
- Mobile Media Summit Chicago – July 28, 2015
- Mobile Media during NY Advertising Week – Sept. 28, 2015 – New York
- Mobile Minds @ Art Basel – Dec. 1-2, 2015 – Miami
“This rapidly growing industry is integral to the group’s international development strategy and represents a portfolio of leading events that will work in synergy with our existing ones,” said Renaud Hamaide, managing director, Comexposium.
According to leading industry analyst Forrester, mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Forrester also recently predicted that a record 42 percent of the total population globally will own a smartphone by the end of 2015.
“I am incredibly excited to expand our Mobile Media Summit conferences around the world. With mobile becoming the cornerstone of marketing, advertising and technology, our events have become critical for brands, agencies and media companies that want to stay ahead of the curve in business,” said Paran Johar, CEO and founder, Mobile Media Summit.
The Jordan, Edmiston Group Inc., the New York-based investment bank focused on the media, information, marketing and technology sectors, represented Mobile Motion, LLC in this transaction and acted as its exclusive financial advisor.
For more information on Mobile Media Summit events, visit mobilemediasummit.com