Speaking on a panel at the 2013 Red Diamond Congress, the annual meeting of the Exhibit & Event Marketers Association (E2MA), on modular exhibits as a way to reduce costs is the CEO of Highmark TechSystems.
Mick Parrott has developed modular products and systems that are reinventing the environment for corporate exhibitors. His company –Highmark TechSystems – is known throughout the industry as the deck people. It supplies exhibit builders with modular aluminum properties that are lightweight, flexible, economical and recyclable.
“Our goal is to help exhibit builders and other suppliers provide elegant solutions to the challenges their customers are facing,” said Parrott. “Modular exhibits are somewhat misunderstood, and by participating on this panel, I hope to clarify how exhibit houses and labor companies can use products to create a high-end look for their customers without breaking the bank.”
Parrott was active in the former Tradeshow Exhibitors’ Association (TSEA), which combined with the Exhibitor Appointed Contractors Association (EACA) in 2012 to create E2MA, an organization dedicated to corporate marketers and exhibitors.
The 2013 Red Diamond Congress takes places July 30 to Aug. 1 at McCormick Place in Chicago.