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CEA to partner with SFIA to showcase innovations in sports technology

The Consumer Electronics Association (CEA) announced the launch of the Sports Tech Marketplace, a showcase of the latest in sports technology set to debut at the International CES Jan. 6-9, 2015, in Las Vegas.

Owned and produced by CEA, the International CES is the world’s gathering place for all who thrive on the business of consumer technologies. Presented by the Sports & Fitness Industry Association (SFIA), the Sports Tech Marketplace will highlight how technology is being incorporated into sports and how it is affecting the participant experience.

Featuring the most recent products, services and trends in sports technology, the marketplace will place a global spotlight on this fast-growing category. The Sports Tech Marketplace will be located within the Sands Expo at CES Tech West.

“Technology is being used more and more in sports, and the 2015 CES will be the best place to experience the wide range of these products and solutions,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “Sensors, wearables and mobile technologies are revolutionizing sports by providing real-time information that enables us to better achieve our athletic goals. CES is at the forefront of this emerging category and we’re pleased to partner with SFIA to bring it to life.”

The Sports Tech Marketplace will be part of CES Tech West which includes the Sands Expo, The Venetian and Wynn/Encore exhibits. Tech West will also feature leading companies and the newest innovations in lifestyle technologies, including fitness and health tech, smart home, the Internet of Things, sensors, startups and other high-growth technologies.

“Technology has driven some of the greatest innovations in our industry,” said Tom Cove, president and CEO, SFIA. “We’re proud to partner with an organization like CEA to launch the Sports Tech Conference and Marketplace. We see technology revolutionizing the current sports landscape and we’re only at the tip of the iceberg. The combining of these two storied associations to produce the conference and marketplace ensures that it will be of the highest quality. We hope Vegas and the tech industry is ready for the sports industry, because we’re ready for them.”

2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies.

Registration for the 2015 CES is now open. For more information, visit www.CESweb.org.

 

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Posted in Southwest News, World
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