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Features

Shop To Showfloor: Who Said Innovating Is Easy? How One Company Tackled The Challenge

by Pat Friedlander Coming from the book publishing industry where two, sometimes three, times a year, publishers announce a list of new products, Debbie Parrott (pictured right) is not limited by the assumption that there is not much room for

Posted in Features, News

Creative Directions: Success Through Protecting Your Passion

By Brian Baker, Vice President, Highmark Techsystems In this three-part series, we will dig into some of the most important things I’ve learned in the last 20+ years about Creative Direction. We will discuss a number of ideas to help

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Creative Directions, Part 2: Building (Actual) Team Chemistry

By Brian Baker, Vice President, Highmark Techsystems In this second of a three-part series, we continue to dig into some of the most important things I’ve learned in the last 20+ years about Creative Direction. We will discuss a number

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Creative Directions, Part 3: Grow Your Team(mates)

By Brian Baker, Vice President, Highmark Techsystems As we’ve discussed in previous articles, there are many roles that a creative director plays, and being the team leader is certainly one of the most important. But leading a team isn’t just

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Las Vegas Market Raises Record $15,735 For Gift For Life at “Up On The Roof” Fundraiser

7th Charity Gala Draws Record 500+ Supporters, Special Guest Auctioneer and Raffle Donor Donny Osmond Las Vegas Market announced today that its seventh annual “Up on the Roof” fundraiser netted a record-breaking $15,735 to benefit Gift for Life, the gift,

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BizBash Live LA 2017: a High-energy Experience Full of Passion – By Gwendolyn C.W. Campbell

Photos by Philip A.Hoffman There is an energy groups of people bring to an event.  BizBash L.A. 2017 brought energy and passion to the forefront along with a new state of conference offerings meant to inspire and inform. BizBash L.A.

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Super Bright LEDs Lights the Way Online for the Trade Show Industry and More

ECN Interview with Mike Mueller of Super Bright LEDs At right, Mike Mueller and wife, Lisa Exhibit City News: Let’s start with a little about you and your background and how you entered the lighting industry. Mike Mueller: I was

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Artificial Intelligence Services That Can Boost Your Trade Show ROI – By Jessica Ablamsky

What is Artificial Intelligence? It’s not quite The Jetsons. The iconic cartoon featuring a witty robotic maid prepared generations of children for robot assistants that help humans with a variety of mundane and complex tasks. But not all artificial intelligence

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Latin America Becomes the New Frontier for Many Trade Show Managers – By Amber Johnson

According to the most recent research of UFI, the Global Association of the Exhibition Industry, optimism is flying high in the trade show world, and nowhere is that optimism more buoyant than Latin America. Nations from Mexico to Argentina are

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Bospar Trade Show Success Survey: Big Trade Shows Out, Small Trade Shows In

While most marketers say large trade shows aren’t worth the investment, many feel that small industry conferences like the one at right are worthwhile and that social media is critical to the success of all events  Bospar, the boutique PR

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