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The Tradeshow Teacher

Expect Your Salesforce to Follow-Up Leads After Tradeshows? FAGETABOUTIT! – By Richard Erschik

Phot right: THIS is NOT a tradeshow LEAD. People who only want swag are not a good lead. Why won’t YOUR salesforce follow-up? Because they can’t… so they won’t…and don’t. And you should not expect them to or blame them

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Posted in Columns, The Tradeshow Teacher

Tradeshow Booth Visitors LIE

By: Richard Erschik Wow. That’s a pretty harsh and broad brush statement. Let me tone it down a bit by re-stating that tradeshow booth visitors often misrepresent themselves when they visit your booth. That better? Yes, when you are capturing

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The Multi-Function of Show Documentation

  Thanks all for joining me once again for another lesson in the spectacular world that is tradeshows!

Posted in The Tradeshow Teacher

Electronically enhancing your exhibit experience

  Greetings my fellow tradeshow enthusiasts! It’s May, summer is around the corner and temperatures are rising. It is in this germane that this month’s lesson is about what’s “hot” with electronics for exhibitors on the tradeshow floor.

Posted in The Tradeshow Teacher

'Scanning' the world of electronic lead retrieval

Hello, class. Welcome back. It’s April – which is the month many organizations and individuals celebrate and observe Earth Day (April 22, 2013) with ambitious “Going Green” advancements. Exhibiting – at large – is becoming increasingly more environmentally conscious with

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Speaking the language: tradeshow terminology

Welcome back, class. For this month’s lesson, we are going to review the compelling constellation of tradeshow terminology, jargon, lingo and, yes, even slang. The world is a literary labyrinth of languages with roughly 6,500 spoken globally. Within nearly all

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Facets and factors of the tradeshow of all tradeshows

Welcome back, class and my fellow tradeshow fiends. I am very excited about the serendipitous nature of this month’s column wherein which we are going to discuss the Rolls Royce event of all that is tradeshows and focus on its

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Those Who Fail to Plan, Plan to Fail

It’s January and I know everyone is just recovering from the holidays, but TradeShow Teacher is energized and ready to start 2013 with a bang. This is the time of year when everyone is trying to make good on those

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The five G’s of tradeshow success

Welcome back, class. In school, there are many techniques and tools – such as acronyms and mnemonic devices – designed to help students learn and memorize crucial information. In this column, we will cover much of the information that we

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Going the extra mile: tips for the tradeshow traveler

Welcome back, class. This month, my lesson will cover some of the best ways for tradeshow travelers to stay “connected” to the ones they love while away on an exhibiting excursion.

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