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Ask A to Z’s Experts

MPI’s 2017 World Education Congress Wins Big in Las Vegas – By Calanit Atia

Paul Van Deventer, right, president and CEO of Meeting Professionals International (MPI), speaks at the opening press conference for the MPI World Education Congress 2017 at the MGM Grand Conference Center in Las Vegas on June 20. Meeting Professionals International,

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MPI launches Women in Leadership: Executive Leadership Skills Course – By Calanit Atia

Meeting Professionals International is the largest meeting and event industry association worldwide. Founded in 1972, the organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the

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Make a Presence by Exhibiting in Your Industry’s Trade Shows – By Calanit Atia

Last March, thousands of trade show and corporate event marketers converged on Las Vegas for EXHIBITORLIVE 2017— four days of power-packed education. The “trade show for trade shows” draws professional marketers from a wide array of industries. If you do

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Memorable Experiences – By Calanit Atia

Lady Ga Ga owned the stage during half time at the Big Game. The audience felt the energy explode in the stadium. One person lived it. Brockett, her lead keyboardist played his one-of-a-kind round piano with 294 keys. “When I

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2017, New Year, New Outlook – By Calanit Atia

New Year, new possibilities. 2016 has passed, cheers to 2017. Recently, I visited a Holland America Line cruise ship in San Diego and it reminded me of something my father taught me. He served in the Navy, traveled the world,

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Working with Family – By Calanit Atia

Very often in the trade show and exhibition industry, you will find family members working together. We ask, recruit or drag our families to help us with setting up booths or assisting at the office, especially if we are shorthanded,

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Social Media Overload??? By Calanit Atia

Feeling Social media overload – I have been there…have you? Sometimes I miss the good old days. The millennial generation grew up with it …for them it is natural part of life, for the rest of us not so much,

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Amenities Build Loyalty, Research Says

In the fourth installment of a five-report series examining attendee loyalty, the Center for Exhibition Industry Research says that the amenities and ancillary activities of an event are among the most significant instigators of return business for future gatherings. “When

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Ask the sales expert: David Callahan, owner, Unified Systems Inc.

Working in the tradeshow industry for nearly 15 years after beginning his career as an estimator, David Callahan founded Unified Systems Inc. in 2005 to provide project management and engineering services for the tradeshow industry.

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Working together for a better result

Centers and their clients are both facing bigger challenges these days as they are often having to deal with ever more complex events and higher delegate expectations in a time of reduced resources.

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