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Make a Presence by Exhibiting in Your Industry’s Trade Shows – By Calanit Atia

Last March, thousands of trade show and corporate event marketers converged on Las Vegas for EXHIBITORLIVE 2017— four days of power-packed education. The “trade show for trade shows” draws professional marketers from a wide array of industries. If you do

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Posted in Ask A to Z's Experts, Columns

New RFP Template for International Projects – By Larry Kulchawik

At right, an English/Italian Example A Request for Proposal template has been developed over the past four years to enhance communication between international exhibit suppliers, or exhibit managers, with projects abroad. Since English is the official language of our industry,

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Posted in Columns, From the Power People

The View From Poolside: Tales of a Frequent Trade Show Exhibitor – By Haley Freeman

J.R. Rapp knows shows. That’s because he (at right) is the director of business development and frequent trade show exhibitor for a Las Vegas-based software company that has disrupted the global pool design industry with its mission of “improving lives

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Posted in Columns, The Green Piece

That Looks About Right – By Jim Obermeyer

“We’re going to be in the Hudson.” It was Capt. Chesley “Sully” Sullenberger (at right) announcing they were going to drop US Airways Flight 1549 into the Hudson River. It is a story most of us are familiar with.  After

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Posted in As the Saw Turns, Columns

Memorable Experiences – By Calanit Atia

Lady Ga Ga owned the stage during half time at the Big Game. The audience felt the energy explode in the stadium. One person lived it. Brockett, her lead keyboardist played his one-of-a-kind round piano with 294 keys. “When I

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Posted in Ask A to Z's Experts, Columns

March Madness … is Not Just About College Basketball – By Don Svehla

By the time you are reading our March/April print edition (at right), many industry persons, like myself, will be returning from Euroshop in Düsseldorf, Germany and preparing for the Exhibitor Show in Las Vegas. March Madness … is not just about

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Posted in Columns, Publisher's Words

Mr. Employer – Now’s The Time To Sell Candidates The Position – By Philip H. Kemper

Who would have thought it possible? Through a terrible recession that saw positions scarce across the marketplace– the job market today, with its ever increasing positions, is fast becoming candidate dominated. Yes, in many phases of business, the candidate is

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Posted in Columns, Employment Corner

2017 Green Resource Guide – By Haley Freeman

I frequently find myself looking for green resources and feeling frustrated by dead web links or sites of questionable provenance. Wouldn’t it be great to have a list of trusted purveyors of green right at your fingertips? I thought so,

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Posted in Columns, The Green Piece

Beer, Pizza and Stories – By Jim Obermeyer

It was the third day in on a 10-day trip. It was my favorite show of the year – the National Business Aviation Association (NBAA) show. I’ve worked this show for a wide variety of clients since 1999, and have

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Posted in As the Saw Turns, Columns

Expect Your Salesforce to Follow-Up Leads After Tradeshows? FAGETABOUTIT! – By Richard Erschik

Phot right: THIS is NOT a tradeshow LEAD. People who only want swag are not a good lead. Why won’t YOUR salesforce follow-up? Because they can’t… so they won’t…and don’t. And you should not expect them to or blame them

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Posted in Columns, The Tradeshow Teacher
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