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Case Study: Virtual solution helps Sage Summit go green

Three Stage Media, a provider of digital event solutions, recently partnered with Sage North America on its annual Sage Summit which took place in Washington, D.C. in July of 2011. The 2011 Sage Summit brought together the entire Sage community: customers, partners, exhibitors and Sage team members for a total of 4,369 attendees.


Sage North America’s VP of Event Marketing, Danielle Cote, saw a major opportunity to utilize a digital collateral marketing platform to save money on printing and shipping, and accelerate Sage sales cycles by radically shortening an attendee’s time to access essential session and exhibitor content.

Sage turned to Virtual Totebag™, a software-as-a-service web platform that enables attendees to easily find, download and share product information before, during and after the event.

“We looked at a variety of web-based content management solutions relating to events,” said Cote. “We chose Virtual Totebag because it’s simple, with a well-executed core set of features that focus on quickly getting the right content to the right attendees, and it provides Sage with meaningful, actionable reports, data and metrics.  Using Virtual Totebag has made Sage greener and slashed post-event sales cycles.”

Of the 4,369 attendees, approximately 1,200 of them utilized Virtual Totebag. Users averaged 13 document downloads, indicating how quickly Virtual Totebag was adopted. 

“Virtual Totebag customers realize immediate savings by dramatically reducing their printing and shipping of collateral,” said Len Ostroff, CEO of Three Stage Media. “All too often these expensive color materials end up in the trash before an attendee ever gets home. After the event, sales teams find that it’s easier to engage their prospects since they can see precisely who downloaded what content, and when.”

After the show, there were almost 9,000 additional document downloads, demonstrating that Virtual Totebag truly extended the event well beyond its six days.

“We are far greener today with Virtual Totebag than we’ve ever been,” said Cote.  “Without it, we would have printed an additional 15,000 session handouts at about 10 pages each. At just $0.10 a page, that’s a savings of at least $15,000. And attendees downloaded nearly 15,000 documents, almost completely (equaling) our reduction in printing.”

Posted in Going Green
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