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Case Study: Hill & Partners designs Lynx Medical Systems booth

The centralized 16-foot-high curved wall was designed for the Lynx Medical Systems rental exhibit with three demo areas for client presentations.

Hill & Partners, Inc., a full-service tradeshow exhibit design firm, partnered with Lynx Medical Systems of Seattle, Wash. to create a new turnkey curved rental exhibit which premiered at the HFMA 2010 ANI The Healthcare Finance Conference, held June 20-23 at the Sands Expo Center in Las Vegas, Nev. 


Lynx Medical Systems, a Picis company is a technology-enabled services company providing comprehensive health information management products and services to more than 600 healthcare organizations, representing more than 21.5 million annual patient encounters.

The creative team at Hill & Partners met the challenge of creating an open and inviting environment that incorporated numerous features, all within a 400 square foot space.   

“Building awareness of the Lynx product and service line through an appealing and welcoming environment was our ultimate goal; by utilizing a custom curved wall and creating an open, inviting space, the Lynx brand received high visibility during this prestigious conference,” said Michael McMahon, president and CEO of Hill & Partners, Inc.

A centralized 16-foot-high curved wall was designed for the Lynx Medical Systems rental exhibit with three demo areas for client presentations. The 20 by 20 foot exhibit featured an open interior to allow flow through the booth; additional showcase elements included a private meeting area, and storage space for materials and beverages.

The interactive elements of the reusable, custom exhibit were instrumental in providing attendees a comfortable setting in which to educate themselves about the company and its most recent offerings.

Posted in Design
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