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Case Study: A Bright Smile for P&G Oral Health Crest Oral-B

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IGE Group designed a contemporary sales environment for P&G.

P&G Oral Health Crest Oral-B and IGE Group debuted this new 50-by-50-foot exhibit at the American Dental Show last fall.

A retail presence on the show floor was what P&G Oral Health Crest Oral-B and their partner Moening Presentation hoped Inter-Global Exhibitions (IGC) could give their sales team who distributed a lot of product and took orders, not leads.


IGE Group designed a contemporary sales environment that accommodated all their requests including theater seating for 45-50 people, workstations for 25-50 salespeople, regimen (brushing) stations and a large storage space for product samples.

P&G Oral Health Crest Oral-B, Moening Presentation Group and Inter-Global Exhibitions determined the exhibit design and exhibit experience based on a 50-by-90-foot booth space. After the exhibit design was approved, the booth size was decreased to 50-by-50-foot but P&G Oral Health Crest wanted to keep all the components from the initial design.

IGE Group developed multiple exhibit configurations to review with P&G Oral Health Crest Oral-B to determine how to reduce an exhibit by 2,000 feet but keep all the essential components. While configurations worked out on paper, the team was hesitant. IGE Group met the P&G Oral Health Crest Oral-B team at a tradeshow and rented a hotel banquet room. They tapped out the exhibit plan on the floor and each team member walked the booth.

This exercise allowed the group to realize the theatre space could be decreased and the sales area needed to be increased.

Laying out the floorplan in this way helped finalize all details quickly for the booth. So, when the schedule was moved up, IGE Group made a tight production schedule revision to deliver the exhibit by the American Dental Association show (ADA) in September 2009.

With its headquarters in Denver, Colo., IGE Group offers exhibit design and fabrication services worldwide.

Posted in Design
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