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Bulgaria is in vogue for incentive travel

As part of the IMEX, Bulgaria has presented itself as a host for events of all kinds. The relatively unknown country, which offers a diversity of history and unique archeological sites, shows picturesque landscape, enchanting cities, elaborated churches and high mountains. The country is full of rich folklore and attracts between tradition and modernity with a favorable price-performance ratio and various social programs.


Bulgaria has a unique combination of endless beaches and high mountains, remarkable ethnographic and architectural variety, but that’s not all what the country on the Black Sea has to offer. In 2010, the attendance rate rose by 5.4 percent by comparison to the last year. Not only tourists but more business people are discovering the diversity of Bulgaria.

“By its central location, Bulgaria offers a good value for money and versatile meeting facilities, such as the National Palace of Culture and the International Plovdiv Fair, the best conditions for successful events of all kinds,” said Anelia Genova, marketing and promotion director at the Ministry of Economy, Energy and Tourism of the Republic of Bulgaria. “We have top class resorts and hotels with high-quality standards and services, with a friendly and safe environment.”

According to the New York Times Magazine, Bulgaria is the fourth most attractive investment destination. Large hotel chains like Radisson and Hilton have a variety of venues for small seminars and workshops in their four and five-star hotels. The participants are also increasingly using the many social programs, sightseeing tours, balneo-therapy, spa and wellness attractions.

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