MG is pleased to announce that Bonnie Hansen, CMP, has joined its team based in Pleasant Prairie as director, events.
Hansen brings additional leadership and expertise to MG’s events team and, in this new position, will help conceive and deliver corporate meetings, user conferences, launches, promotions and road tours for a variety of MG clients. Bonnie is part of MG’s engagement marketing team, magnify. This in-house agency is actively involved with clients from the earliest stages of many projects to develop attendee engagement strategies for a wide range of face-to-face marketing programs. In the last year, MG and the magnify team have added significant bandwidth in content development, market research and digital solutions.
Hansen will work closely with clients eager to grow their event marketing strategy and events. She comes to MG with a deep history in event strategy, leadership and execution with account, client, community and partner experience. Hansen is a Certified Meeting Professional and her event background spans 20 years on both agency and facility sides.
“Bonnie joins an accomplished team of seasoned event professionals at MG and we are pleased to add her strategic approach and expertise to our team,” said Michael Grivas, MG President and CEO. “Companies across all industries understand the benefits of experiential marketing. As event marketing continues to be an important part of the marketing mix for many of our clients, Bonnie will be an asset for clients looking to harness the power of events for their brands.”
Winners of the 2015 EXHIBITORLIVE Best of Show, MG has been building great experiences for more than 55 years. For more information, visit mgdesign.com.