bXb Group, LLC added Meeting Professionals International (MPI) as a founding industry partner of its B to B Events Industry Network on BOB.tv (Best of Business), an online platform under development that will aggregate quality business content and community in a variety of BOB.tv Industry Networks over time.
“As my professional history with MPI runs very deep, this partnership is especially welcome and appreciated,” said Tony Lorenz, CMM, co-founder and CEO, bXb Group. “Our industry is setting a strong and positive precedent for the broader global business community, and industry organizations are collaborating at unprecedented levels, creating new value across our landscape as a direct result.
MPI, a large, global meeting and event association, joins the American Society of Association Executives (ASAE), Center for Exhibition Research (CEIR), International Association of Exhibitions and Events (IAEE), Professional Convention Management Association (PCMA) and Virtual Edge Institute (VEI) in collective support of BOB.tv.
“By joining this collaboration, we are furthering our commitment to delivering value through education and community to MPI members and the broader meeting and event industry,” said Kevin Hinton, immediate past chairman, MPI. “We believe our 20,000 members and corporate partners will realize tremendous benefits from BOB.tv.”
BOB.tv will extend the participating partner associations’ education content and other industry content online beyond their current communities. The collaborative effort will lead to broader reach and enhanced membership value for the founding partner associations as well as an elevated awareness of the meeting and event industry in the global business community.
The BtoB Events Network, the first network from BOB.tv, will launch at the 2013 ASAE Annual Meeting and Expo, to be held Aug. 3-6 in Atlanta.
bXb Group, LLC also offers marketing leaders’ technology, marketing communications and interactive services to support core brands and organizational presence in their respective marketplaces.