BlueHive, an exhibit designer and producer, installed the fittings for Metal Storm 2014, an in-house machinery and tools tradeshow hosted by Methods Machine Tools in Sudbury, Mass.
From June 9-13, approximately 1,500 people attended the event. The tradeshow featured dedicated technical training with several manufacturers, and on Student Day, visitors arrived from area technical schools.
“BlueHive is a truly dedicated team of experts who have nothing but their clients’ best interest at heart,” stated Bryon Deysher, president and CEO, Methods Machine Tools. “[It’s] a team that truly dedicates itself to making its customers shine.”
Building and installing for the demonstration exhibition was important to BlueHive because these types of opportunities are few and far between, according to company officials.
Many large companies are starting to do more private events because they ensure a captive audience. Companies don’t have to worry about other companies, and their competitors, vying for attendees’ attention and interaction.
Private tradeshows are growing as a niche, so the more BlueHive can market its capabilities in this space, the more opportunities it’ll have to create strategic environments and experiences like this for others, according to officials.