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Berlin becomes first European MICE destination at IT&CM China 2015

A myriad of creative incentive offers await IT&CM China 2015 delegates at the Berlin pavilion as the city debuts as the show’s first European MICE destination this year. Delegates can hear from Berlin Convention Office representatives on the extensive information available about the multi-faceted congress and convention destination.

Heike Mahmoud, CMP, director conventions, visitBerlin Berlin Convention Office underscored the importance of the Chinese market.

“IT&CM China is an important platform for us to address new clients from China. Our objective is to market Berlin in the Chinese MICE industry, and raise its awareness and popularity in the market. We are particularly interested in creating personal contacts with representatives of associations, corporates and agencies in China. We want to know their needs so we can provide them the perfect Berlin experience,” stated Mahmoud.

In 2013, the number of overnight stays of Chinese tourists in Berlin increased by around 22 percent. According to Mahmoud, there is an increasing interest for the German capital by business travelers.

“Due to Berlin’s unique MICE offerings, IT&CM China is our chance to inspire more people to travel to Berlin. And the most notable aspect is thereby the transfer of knowledge. Our representatives are looking forward to impart their knowledge to the Chinese delegates about Berlin as a MICE destination,” added Mahmoud.

Ooi Peng Ee, general manager of TTG Events highlighted the powerful propositions that attracted the European destination to IT&CM China.

“It is through our constant efforts in buyer acquisitions to deliver quality Chinese buyers, our strong partnerships that raise the local industry support of the show, and ability to attract the largest participation of NTOS, CVBs and corporates, that we are able to provide endless opportunities for our suppliers,” said Ooi Peng Ee.

IT&CM China 2015 will take place from April 14-16. For more information on IT&CM China, visit www.itcmchina.com.

Posted in International, World
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